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DIAMOND GUIDE

The 4Cs

The 4Cs of diamond quality is a language jewelers everywhere use to describe the attributes of a diamond, that when taken together, help to determine its overall quality. Quality is ultimately tied to price, so it’s crucial that you learn the 4Cs so that you understand what you’re buying:

Diamond Shape: A Guide to Style and Value

The shape of a diamond is the physical silhouette you see when looking down at the stone. It is the most aesthetic choice you will make, directly defining the style of your engagement ring—whether it’s classic, modern, or vintage. Crucially, the shape you choose also directly influences the price and the diamond’s perceived size.

1. The Classic Standard: Round Brilliant

The Round Brilliant is the most popular diamond shape globally. This shape commands a higher price than all other shapes due to two primary factors:

Maximum Brilliance: Its symmetrical cut is engineered to provide the greatest return of light, fire and sparkle.

Higher Cost to Produce: The cutting process requires more rough diamond material to be discarded, resulting in increased manufacturing costs.

2. The Smart Choice: Fancy Shaped Diamonds

All shapes other than the Round Brilliant are known as Fancy Shaped Diamonds. Choosing a fancy shape can represent exceptional value—often resulting in savings compared to a round diamond of similar carat weight and quality.

Elongated Shapes: Shapes like Oval, Marquise and Pear have an elongated design that makes them appear larger than a Round Brilliant diamond of the exact same carat weight.

Popularity: Nearly one-third of all modern engagement rings feature a fancy shape, with the Princess, Cushion and Radiant being the most sought-after styles.

3. Our Curated Fancy Shapes

We proudly offer a refined selection of fancy shapes to match every vision, including the timeless Princess, elegant Emerald, architectural Asscher, romantic Cushion, stunning Marquise, brilliant Radiant, captivating Oval, sophisticated Pear and classic Heart.